[1]
Sispurwanto, Y., Yetti, D., Kurnia, D., Rukhshah, M. and Pribadi, A. 2025. The Effect of Influencer Marketing and Price on Generation Z’s Purchase Intention toward Trendy Food in Bangkinang City. Journal of Engineering Science and Technology Management (JES-TM). 5, 2 (Sep. 2025), 266–275. DOI:https://doi.org/10.31004/jestm.v5i2.287.