Ainun Niha , Aevita, and Nuraini Rahmad. 2025. “Analysis of Consumers’ Willingness to Pay for Ginger Sugar Herbal Drinks and Its Determining Factors”. Journal of Engineering Science and Technology Management (JES-TM) 5 (2):448-56. https://doi.org/10.31004/jestm.v5i2.375.